| This award will be given to the organisation that has run or is running a successful campaign that has resulted in a significant reduction in carbon emissions. The campaign will be judged on: |
 |
| • |
Its proven capacity to reach and to educate a large audience |
|
| • |
The amount of carbon emissions the campaign has saved proportionate to the amount the campaign cost |
|
| Ideally, the reduction in carbon emissions can be quantified. |
| |
|
